Packaging, a silent salesman

80% of information related to a product reaches the consumers’ brain via eyesight, thus packaging influences consumers’ purchasing decision. No matter the quality of your product, if poorly packaged, it loses half of its value since the product is as important as the packaging.

For your product or service to appeal to customers, your packaging has to play these three (3) roles:

• Distinctive: It should be appealing and unique at first glance.
• Incentive: It should attract, persuade and be user-friendly.
• Environmental compliance : It should inspire confidence, should be traceable and disposable.

 The word ‘packaging’ though translated in french as ‘conditionnement’ has a different meaning when used in english. Packaging is meant for customer appeal, package for protection and conditioning for transportation of the product.